Graffiti and the Discursive Construction of Fitness in Gyms

This paper is an attempt to add knowledge scholarship in a field that has attracted less attention from researchers. It presents study of graffiti found on board located inside gym Madrid was carried out order get grasp the functions and gain insight into discursive practices gyms. Data analysis focused texts while overlooking graffiti’s non-verbal features following Fairclough’s (2004, 2013) approach, which emphasizes language as social practice encourages three-fold discourse includes action, representation identification. The revealed agents attempted act interact directly or indirectly with fellow gym-goers through graffiti.